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Following are reviews of selected books related to travel, marketing, and other topics likely to be of interest to visitors to the FrequentFlier.com site. Most orders are handled by Amazon.com, which pays a small commission to this site. If you know of other books which should be listed here, please e-mail the book’s title and author for consideration. |
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Mileage Pro – The Insider’s Guide to Frequent Flyer Programs by Randy Petersen & Tim Winship Availability: Ships in 2-3 days Paperback – 204 pages (November 2005) OAG Worldwide Inc. ISBN: 0977629503 |
| The definitive “how to” book on frequent flyer programs. How to choose a program, earn the most miles, and generally get the most value from airline, hotel and credit card loyalty programs. Co-authored by Tim Winship (publisher of this website) and Randy Petersen. | |
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Air Sick Humor by William K. Joric Availability: Currently UNAVAILABLE Paperback – 112 pages (November 25, 1999) Outcalt & Associates, Inc. ISBN: 0967653401 |
| A collection of humorous stories — all the funnier for being true – from pilots, flight attendants and other travel professionals. | |
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Up In the Air by Walter Kirn Availability: Usually ships within 24 hours. Hardcover – 256 pages (July 2001) Doubleday ISBN: 0385497105 |
| The novel’s protagonist is driven by a single consuming desire in life: to earn 1 million frequent flyer miles. Sound familiar? | |
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The Unofficial Business Traveler’s Pocket Guide:165 Tips Even the Best Business Traveler May Not Know by Christopher J. McGinnis Availability: Usually ships within 24 hours. Paperback – 188 pages (August 1998) McGraw-Hill ISBN: 0070453802 |
| “The Business Traveler’s Pocket Guide” promises “165 tips even the best business travelers may not know.” It delivers that, and more. Get it. Read it. | |
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Inside the Sky : A Meditation on Flight by William Langewiesche Availability: This title usually ships within 24 hours. Hardcover – 288 pages 1 edition Published by Pantheon Books Publication date: June 1998 ISBN: 0679429832 |
| This is a philosopher’s-eye-view of flying. To read Mr. Langewiesche’s meditations on the effects of flight on history, politics, culture and perception is to be lifted (if only temporarily) above the all-too-earthly rigors of everyday travel. | |
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Hard Landing : The Epic Contest for Power and Profits That Plunged the Airlines into Chaos by Thomas Petzinger Jr. Availability: This title usually ships within 24 hours. Paperback, 594 pages Published by Times Books Publication date: January 1, 1997 ISBN: 081292835 |
| Frequent flyer programs are a byproduct of airline deregulation. “Hard Landing” is the story of deregulation, with particular emphasis on the its downside. | |
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The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld, Thomas Teal Availability: This title usually ships within 24 hours. Hardcover, 336 pages Published by Harvard Business School Pr Publication date: March 1, 1996 ISBN: 0875844480 |
| This is loyalty taken to the ultimate level. In the view of Reichheld (a Bain & Company consultant), loyalty is nothing less than the essential organizing principle of long-term success in business. A compelling read for anyone associated with loyalty programs in their more mundane marketing guise. | |
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Frequent Flyer Foibles by Finkstrom, Gary Fink, Jack Lindstrom, Randy Evert Availability: This title usually ships within 2-3 days. Paperback – 110 pages Published by Finkstrom Productions Publication date: October 1995 ISBN: 1888016000 |
| This is a compilation of travel-related comics. As the authors say: “This book is dedicated to the millions of business Frequent Flyers who routinely suffer the multiple indignities of flight in the hope that humor, sarcasm, cynicism and vindictiveness will help lighten the load without having to toss their luggage overboard. If, in spite of our best efforts, you find this book the least bit offensive or in bad taste… you’re just not flying often enough.” Amen. | |
