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The big news of the week, and the focus of this week's newsletter, is the upcoming negative changes recently announced to Continental's OnePass program. In order of their effect dates, the changes are as follows:
First, Continental now reserves the right to make changes to the OnePass program with just 30 days' notice. Previously the program's terms and conditions promised 60 days' advance notice. (It would appear that Continental broke its own rule here, since members were not given 60 days' warning of the change to the new 30-day rule. But that's the least of OnePass members' concerns.)
Next, effective December 1, the longstanding 500-mile bonus for booking online at continental.com will be discontinued. Or at least it will be for members with a mailing address in the 50 states. Non-U.S. members apparently need further training in the use of Internet booking.
And lastly, beginning February 1, 2008, mileage requirements for several types of awards will increase.
The price increase that will affect the most members will be for first-class awards on flights within or between the contiguous U.S., Alaska and Canada.
Capacity-controlled SaverPass awards will increase in price from 45,000 to 50,000 miles. And the price of unrestricted EasyPass awards will rise from 90,000 to 100,000 miles.
The other price increase applies to overseas BusinessFirst awards. Award flights between North America and Asia, India, Africa or the Mideast will increase from 250,000 to 300,000 miles. And award flights between North America and Southern South America will rise in price from 180,000 to 250,000 miles.
Awards booked before February 1 can still be had at the current prices, so advanced planning could result in significant savings for anyone contemplating award trips on the affected routes.
As we have said about so many of the corrosive program changes in recent months, no single modification is enough to sink a mileage program altogether. But the cumulative effect of the setbacks is pushing program participants to the brink, the point beyond which loyalty simply isn't worth the effort.
Note to Continental: You're approaching that point.
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