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American Offers Double Elite-Qualifying Miles
Between September 2 and December 15, American is offering AAdvantage members double elite-qualifying miles (EQMs), and supplementary elite bonuses.
The double-EQM offer is self-explanatory, although it's worth pointing out that while the miles do count toward elite status, they cannot be redeemed for awards. That was also the case with American's double-EQM offer earlier this year.
The supplementary bonuses are extra rewards for elite members who exceed the qualification threshold for a particular tier but fall short of reaching the next level, as follows:
~ Gold members who earn 40,000 to 49,999 EQMs during 2009 can select one of the following: two 500-mile upgrades; one set of luggage tags; one Admirals Club day Pass; or 7,500 AAdvantage bonus miles.
~ Platinum members earning between 75,000 and 99,999 EQMs can choose one of the following: four 500-mile upgrades; two Admirals Club day passes; 15,000 AAdvantage bonus miles; or the opportunity to reward a friend with AAdvantage Gold status for one year.
~ And Executive Platinum members who earn 125,000 EQMs will have a choice of two of the following: two one-way Systemwide Upgrades; a one-year Admirals Club membership; 25,000 AAdvantage bonus miles; or the opportunity to reward a friend with AAdvantage Gold status for one year.
When American launched a double-EQM promotion in March, it was quickly matched by United and Continental, with Delta weighing in somewhat later with a significantly less generous elite offer of its own. No doubt members of those and other programs are hoping for a quick response this time as well.
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BA Offers Tier Points for Discounted Fares
British Airways has modified the terms of its Executive Club program to allow members to earn elite-qualifying points (Tier Points) for discounted coach fares. But unlike U.S. carrier programs, which typically award one full elite-qualifying mile for every mile flown on discounted tickets, British Airways will only reward discounted travel with 25% of the Tier Points earned for non-discounted tickets.
Certainly earning some points toward elite status beats earning no points. But I suspect that for the great majority of those flying on restricted coach fares, the change simply creates the illusion of the possibility of reaching elite.
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Choice Offers One Free Night After Three
From August 31 through November 19, members of the Choice Privileges program will receive 8,000 points after every stay of three consecutive nights at Cambria Suites, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay, Econo Lodge, and Rodeway Inn hotels. That's enough for a free night at more than 1,500 hotels in the Choice network.
The 8,000 points includes the points normally earned for the stay, plus enough bonus points to reach that total.
Qualifying stays must be booked at choicehotels.com or 1-800-4CHOICE.
For those who don't have the required three-night stay, Choice is also offering 500 bonus points for shorter stays during the same period.
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Virgin America Tops 1 Million Elevate Members
For anyone keeping count, Virgin American reports that after two years, the Elevate program has signed up its millionth member.
Virgin America is using the milestone as the basis for a limited fare promotion. The offer: a 20% discount on Main Cabin and Main Cabin Select fares booked by September 29 and flown between September 2 and November 18; December 2 and December 16; and January 6 and February 10, 2010.
To take advantage of the one-time discount, travelers must use the promotion code included in the email sent to Elevate members on or around September 1. According to the email, "This is a one-time use code, so if you share, share with care." In other words, it can be used by anyone, but only for one booking.
As an Elevate member myself, I received the email and a promotion code. Since I don't plan to use it, and since doing so would comply with the terms of the offer, I would be happy to make the code available for use by one Crier subscriber. First come, first served.
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