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American on Thursday launched a paid enhancement to AAdvantage, TrAAvel Perks.
For an annual membership fee of $159 (discounted to $129 through Aug. 31), TrAAvel Perks members receive three benefits:
1) Two companion certificates
The required paid tickets must be worth at least $299, and the fine print acknowledges that, "When available, short term promotional fares may provide a lower cost for your trip than the use of this certificate." Other caveats: The companion tickets are only for travel within the contiguous 48 states and Alaska, cannot be upgraded and may not be used during blackout periods.
2) 2,500 AAdvantage bonus miles
Subscribers receive 500 miles after the first 45 days of membership with subsequent miles issued in 500-mile increments during the end of each calendar quarter for the first year. Assuming miles are worth $0.012 each, the bonus is worth a modest $30. And it takes a full year for the miles to completely post.
3) "AAdvantage participant discounts and bonus miles"
American has negotiated special deals and discounts for TrAAvel Perks members with a number of travel suppliers and retailers. It's a mixed bag. A free Admirals Club day pass, worth $50, is a meaningful benefit. Discounts on Samsonite luggage, bonus miles for purchases from online florists, an earning rate of 10 miles per $1 spent at SkyMall... these deals are widely available without paying an additional fee to obtain them.
Bottom line: TrAAvel Perks makes financial sense only if the value of the benefits at least offsets the subscription price, and if those benefits are not available elsewhere for free.
Generally, consumers should be wary of such buy-access-to-future-discounts offers since they have value only insofar as participants truly need the featured products or services and actually purchase them. The program operator -- American in this case -- pockets the membership fee whether the subscriber takes advantage of the potential savings or not.
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Through Sept. 17, AAdvantage members can earn double miles for purchases at selected merchants participating in the AAdvantage eShopping mall.
With the bonus, members earn six miles per $1 spent at Target.com, Lands' End, and Overstock.com; four miles at Staples; and two miles at HP Home Store.
Use the FrequentFlier Mile Search to find other miles-for-merchandise opportunities.
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Beginning yesterday, Aug. 8, Frontier began imposing a $5 fee for reservations made by phone with the airline's call center or at an airport ticket counter. Reservations made on Frontier's website are fee-free.
Frontier is also guaranteeing that its web fares are the lowest available, and backing up that promise with 2,500 frequent flyer miles.
There is no fee for EarlyReturns award bookings. And the fee is also waived for paid bookings made by elite members of Frontier's EarlyReturns program.
More nickel-and-dimeing, to be sure. The best that can be said is that Frontier's new fee is lower than the $10-$15 being charged by most other airlines, and that it doesn't apply to award reservations.
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Hilton's new Waldorf=Astoria Collection is made up of four premier hotels, including the original Waldorf in Manhattan. HHonors members can earn double points at two of the other hotels in the collection, as follows:
HHonors members will earn double base points for stays at the Arizona Biltmore Resort & Spa in Phoenix, Arizona, through Oct. 2, and special rates starting at $149 per night.
Double points are also on offer through Sept. 30 for stays between Sunday and Thursday nights at the La Quinta Resort & Club in La Quinta, California.
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Northwest's WorldPerks University has added a third "course" to the curriculum, WP200: A Global Perspective - SkyTeam.
WorldPerks members can earn 100 miles for each course successfully passed.
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When United introduced its new Mileage Plus Choices Visa credit card in May, we gave it solid marks for value but questioned United's decision to call the rewards currency Choices instead of miles:
"United's marketing materials proclaim Choices 'a new kind of currency.' Yes, but do we really need a new currency -- especially one with a convoluted relationship with the old currency, traditional miles?"
Apparently we were not the only ones who thought that Choices was all cleverness and no clarity. As soon as United can update its marketing materials and advise Mileage Plus members of the change, Choices will be renamed miles.
Other features of the card remain the same.
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