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The Long and Short of Delta’s New Seattle Bonuses

The Long and Short of Delta’s New Seattle Bonuses

I can’t recall the last time an airline offered bonus miles for a full year. After all, mileage incentives are typically deployed to boost traffic during slack travel periods, and if a particular route lacked traffic year-round, the airline would probably just drop it altogether.

In the case of this unusually lengthy promotion from Delta, the back story is growth. Over the next nine months, Delta will be adding 13 new frequencies on three routes to and from Seattle.

Offer Details

Between October 18, 2013, and October 31, 2014, SkyMiles members can earn double miles for Delta flights between Seattle and Los Angeles, San Francisco, and Las Vegas.

The bonus applies to any mileage-eligible fare, not just to higher-priced full-coach and premium-cabin tickets. There’s no limit to the number of bonus miles that may be earned during the promotion period.

Both registration and booking must be completed by December 31, 2013.

Deal or No Deal

By June of 2014, Delta will offer seven-times daily service between Seattle and both Los Angeles and San Francisco, and five-times daily service between Seattle and Las Vegas. That’s practically shuttle frequency, which should make it easy to book a flight that meets most scheduling needs.

The bonus miles add extra value to the scheduling convenience.

The promotion’s glaring negative is the requirement that qualifying flights be booked by December 31, 2013. For most travelers, who book less than two months in advance, that makes the promotion’s end date of October 31, 2014, more fiction than fact.

So much for one-year mileage promotions.

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