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Does the world need another travel loyalty program?
Probably not. But if you’re a major online travel agency, like Orbitz, and other agencies like Expedia and Hotels.com have programs, you could not help but feel competitive pressure to counter their rewards schemes with one of your own.
So it was that Orbitz this week unveiled its loyalty program, Orbitz Rewards.
Earning, Redeeming, and Expiring
Orbitz Rewards members earn the following in so-called Orbucks:
On the redemption side, Orbucks can be spent on hotel bookings made through Orbitz, but not for airline flights.
Through November 22, the following sign-up bonuses are in effect:
The program has an elite component, with two tiers. After four nights, members receive access to priority customer service and extra benefits, which “may include upgrades, free WiFi, breakfast, etc.” And after 12 nights, members are granted access to a personal concierge.
Orbucks expire 12 months after they’re earned. They cannot be extended or reinstated.
How Rewarding Is Orbitz Rewards?
The program’s weaknesses far outnumber its strengths.
The last point bears reiterating. If don’t foresee booking at least 20 hotel nights in 12 months, this program has little to offer.
Reader Reality Check
Does Orbitz Rewards live up to its name?
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