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Members of Marriott’s Rewards loyalty program can now use the company’s new mobile app to check in at 31 U.S. Marriott hotels. And by summer’s end, all 325 Marriotts should be bookable with the mobile app.
The app is available for both iOS and Android platforms and is available in the Apple iTunes Store and Google Play.
Rewards members can use the app to check in any time after 4 p.m. the day before their scheduled arrival and will receive an automatic notification when their room is ready. Then they pick up their pre-programmed key card at the expedited mobile check-in desk.
Check in is just the beginning, according to Marriott. In the testing stages: mobile checkout and guest service requests.
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Real value, or just more techno-gimmickry?
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