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Last week, reviewing Hilton’s second-quarter promotion, I noted that the &quot;latest round of offers does, however, give us a sense of the hotels’ waning marketing aggressiveness as both occupancy rates and room rates rise.&quot;
The new offer from Hyatt sits squarely on that generally negative trend line, offering a generous bonus, but imposing a qualification threshold that is out of reach for most non-frequent travelers.
Between April 1 and June 30, Hyatt Gold Passport members will earn 10,000 bonus points after five qualifying nights at Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency, Hyatt, Hyatt Place, Summerfield Suites, or Hyatt Residence Club hotels, and 5,000 bonus points for every two nights thereafter, up to a maximum of 60,000 bonus points during the promotion period.
Registration is required, at http://goldpassport.com/possibilities, but that link won’t be live until March 31.
Deal or No Deal
There are several points of reference for assessing this offer, including Hyatt’s previous Great 10K and Big Welcome Back promotions.
The new Possibilities promotion is marginally more lucrative than the Great 10K, for those who stay seven or more times, but less compelling than Big Welcome Back, which featured a lower qualification hurdle (two nights) and a bigger bonus (either a free night or 5,000 bonus points).
Of course, no promotion exists in a competitive vacuum—Hyatt’s must be compared to those offered by other hotel networks.
Hilton’s second-quarter promotion, while not especially generous, rewards travelers with bonus points from the very first stay, and InterContinental’s Priority Club promotion (targeted offer, not available to all members) for the same period kicks in after three nights.
So compared to the other two promotions so far scheduled for the same period, the distinguishing characteristic of Hyatt’s offer is the relatively high number of nights required to earn a bonus.
Bottom line: For travelers who are confident they can log between five and 25 Hyatt nights during the promotion period, this offer is a strong contender. For infrequent travelers—those for whom five nights is an unrealistically high hurdle—there are other frequency-appropriate offers to take advantage of.
Reader Reality Check
How many hotel nights do you typically book during a three-month period?
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