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This summer hasn’t been a particularly lucrative one for hotel bonuses.
Hilton’s third-quarter promotion does nothing to raise the bar.
Between July 9 and September 30, HHonors members can earn triple points (30 points per $1) for Friday, Saturday, and Sunday nights, or double points (20 points per $1) for Monday, Tuesday, Wednesday, and Thursday nights, at participating Conrad, Waldorf Astoria, Hilton, Embassy Suites, DoubleTree, Hilton Grand Vacations, Hilton Garden Inn, Homewood Suites, Home2 Suites, and Hampton hotels.
There’s an extensive list of non-participating hotels, including around 700 properties in the U.S.
Registration is required.
Deal or No Deal
Double points for weekday stays. Meh.
Triple points for weekends. Better.
The number of hotels not participating in the promotion is a significant downside to the offer. (Hilton marketers are apparently sensitive to the issue, as they’ve pointedly headlined the list of non-participating properties as “Hotels that Have Chosen to Not Participate with the Hilton HHonors Triple Your Trip promotion.”)
Another issue with this promotion, and one that Hilton marketers can control: the timing of the announcement. The landing page for the offer went live just today, on the promotion’s first day. And at press time, the offer still isn’t promoted on the HHonors homepage. Campaign details should have been made widely available at least two weeks prior to the start date, to give travelers time to factor the offers into their travel planning. Neither HHonors members nor Hilton is well served by delaying promotion announcements until the last minute.
Overall, this is one of the weaker summer hotel promotions.
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