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For an incentive to be meaningful, it must be both achievable and valuable.
This new offer from US Airways fails on both counts.
Between September 10 and December 15, Dividend Miles members can earn up to 25,000 bonus miles by flying on US Airways and three or more other Star Alliance airlines, as follows:
Registration is required.
Deal or No Deal
Among the global airline alliances, Star arguably features the most robust network, a fact that this promotion is seemingly designed to highlight. Members include Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana, Austrian, Avianca, TACA, Blue1, Brussels Airlines, Copa, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United, and US Airways.
That’s a lot of choices.
On the other hand, 2,500 bonus miles after flying four airlines — US Airways plus three other Star carriers — will likely amount to just a small percentage of the miles actually flown. And flying on four different airlines in just over three months is a pretty high hurdle for the great majority of travelers.
The combination of difficult qualification criteria and meager bonus makes this a promotion best ignored.
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