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Even before the Durbin Amendment took effect on October 1, it was a foregone conclusion that it would undermine frequent flyers’ ability to earn airline miles for debit card purchases.
The amendment to the Dodd-Frank Act restricts the amount large card issuers may charge retailers—so-called interchange fees—when consumers use their debit cards to pay for goods and services.
With their profit margins squeezed, the extra costs of awarding frequent flyer miles had to be pared down or eliminated altogether. (On a related note, some card issuers, including Bank of America, will begin charging consumers a fee to use their debit cards.)
The first shoe to drop was Chase’s, which stopped awarding miles for its co-branded United and Continental debit cards on July 12.
Then, late last month came the announcement that Citibank AAdvantage debit cardholders will no longer earn miles for purchases after December 9, 2011.
What’s left? Among the larger U.S. programs, just these three:
While the above are nominally alternatives, they’re largely moot—the miles earned for debit card use aren’t likely to be significant enough to warrant shifting one’s allegiance to a new airline program simply because it still features debit card miles.
And besides, the few debit card options still available today probably won’t be around much longer.
I say &quot;probably&quot; because there is a movement in Congress to repeal the Durbin Amendment, which, if passed, would give debit card issuers the financial wherewithal to resume offering frequent flyer miles as incentives.
For now, though, this is the end of an era. But it’s hardly a knockout blow for loyalty programs. While it may be a step in the wrong direction for mileage-earners, it’s only a half-step.
Reader Reality Check
How much will the disappearance of mileage-generating debit cards affect you?
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