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This week marks US Airways’ shift from its participation in the Star Alliance to the oneworld alliance, together with merger partner American. That means that members of US Airways’ Dividend Miles program can now earn and redeem miles for flights on oneworld partner airlines; and reciprocally, members of programs hosted by oneworld airlines can now earn and redeem miles for US Airways flights.
To promote the new tie-up, there are bonus miles for alliance-member flights on offer for the next three months.
Between March 31 and June 30, Dividend Miles members can earn bonus miles for flying on multiple different oneworld airlines, as follows:
The current lineup of oneworld airlines includes airberlin, American, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines, and TAM Airlines.
Registration is required.
Deal or No Deal
It’s the very rare traveler indeed who has the opportunity to fly six different airlines in just three months, never mind flying six airlines that are members of the same global alliance. So for most, that 25,000-mile bonus is more of a tease than it is a real possibility.
At the other end of the spectrum, the bonuses are more realistically achievable. But they’re too modest to be worth pursuing with much enthusiasm.
If promotions are evaluated on their ability to change consumer behavior, this one would receive a sub-par grade. It asks a lot, and delivers little in return.
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