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Rebates are great motivators, especially in today’s penny-pinching environment.
But the $50 rebate on offer in this new InterContinental Hotels promotion shows how much value can be shed when such rewards are tied to onerous terms and conditions.
Members of InterContinental’s Priority Club Rewards program can earn a $50 flight credit for every weekend night stay (Friday, Saturday, or Sunday) booked by November 29 and completed by April 30, 2011, at any InterContinental, Hotel Indigo, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, or Candlewood Suites hotel in the U.S.
Registration is required.
So far, so good. It’s when we get to the conditions governing the use of the flight credit that the value proposition begins to unravel.
Among the terms and conditions:
As brain-taxing as the above are, they’re just the highlights of the complete list of redemption conditions.
Deal or No Deal
If this were a straightforward $50 rebate, it would be an easy matter to evaluate the offer’s value as a percentage discount on your hotel stay.
But linking the $50 to an airline flight credit limits its value.
So does requiring that the flight be booked at least 21 days in advance.
As does the Saturday-night stay stipulation.
And requiring that the flight booking be made through a designated travel agent further diminishes the real-world value of the incentive.
Bottom line: If there’s value in simplicity and convenience—and I think there is—this offer is worth far less than its $50 face value.
Reader Reality Check
Would you be willing to abide by the terms of this promotion to save $50 on a future airline trip?