- News & Analysis
- Strategies & Tactics
Although you wouldn’t know it from the headline, for at least the third consecutive time, Choice is offering 8,000 points after two stays.
Last time, the promotion featured a free night. This time, the featured bonus is a $50 gift card.
In both cases, what you’re really earning is 8,000 Choice Privileges points — enough to redeem for either a free night at one of 1,500 lower-priced hotels in the Choice network, or for a $50 gift card.
Between May 22 and August 31, Choice Privileges members can earn 8,000 points after two stays. Again, the headline suggests that a $50 gift card is the bonus, but that’s just one among various options for redeeming the 8,000 points.
Qualifying stays must be booked at ChoiceHotels.com or by calling 1-800-4CHOICE, although corporate travelers may book through a travel agent or corporate booking system.
Choice Privileges Diamond and Platinum members who register and book through ChoiceHotels.com will receive an additional 100 Choice Privileges bonus points with every qualified stay during the promotional period.
Mind the definitions of “stay.” For Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, or Ascend Collection hotels, a stay is defined as any number of consecutive nights at one hotel regardless of check-ins or check-outs. For Econo Lodge, Rodeway Inn, Suburban Extended Stay Hotel, or MainStay Suites hotels, a stay is defined as two or more consecutive nights at one hotel.
Deal or No Deal
Promoting the gift card is just misguided marketing on Choice’s part. There are more lucrative ways to redeem those 8,000 points.
In particular, earning enough points for a free night after two stays, even at a lower-end hotel, is potentially a high-value offer, especially if the qualifying stays are single nights at lower-priced properties.
Once again, Choice’s is one of the more lucrative of the current hotel offers. You’ll just have to look beyond the misleading headline to find the real value.
Other Posts of Interest
Stay in Touch