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Delta Ups the Mileage Ante in Battle for Seattle

Delta Ups the Mileage Ante in Battle for Seattle

To promote its increasing presence in the Seattle market, Delta in mid-October rolled out a promotion featuring double award miles between Seattle and Los Angeles, San Francisco, and Las Vegas.

Not to be out-marketed in its own home market, Seattle-based Alaska Airlines countered with a stronger offer: double award miles and double elite-qualifying miles on Alaska flights between Seattle and Las Vegas, Los Angeles, Oakland, San Francisco, San Jose, and Santa Rosa.

Today, Delta expanded its original offer to include more destinations and double elite-qualifying miles.

Offer Details

Through October 31, 2014, SkyMiles members can earn double award miles and double elite-qualifying miles for Delta flights between Seattle and Anchorage, Los Angeles, San Francisco, San Diego, Portland, and Las Vegas.

The bonus applies to any mileage-eligible fare, not just to higher-priced full-coach and premium-cabin tickets. There’s no limit to the number of bonus miles that may be earned during the promotion period.

Both registration and booking must be completed by December 31, 2013.

Deal or No Deal

By June of 2014, Delta will offer seven-times daily service between Seattle and both Los Angeles and San Francisco, and five-times daily service between Seattle and Las Vegas. That’s practically shuttle frequency, which should make it easy to book a flight that meets most scheduling needs.

The bonus, especially now that it includes both award miles and elite miles, adds extra value to the scheduling convenience.

The promotion’s glaring negative is the requirement that qualifying flights be booked by December 31, 2013. For most travelers, who book less than two months in advance, that makes the promotion’s end date of October 31, 2014, more fiction than fact.

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  • ibsenvk1

    I always wonder about when code-share partners start trying to steal each other’s customers, and how that ends up working out. Wasn’t Delta’s position originally to partner with Alaska to feed Delta’s international routes with Alaska domestic passengers, not to build its own domestic routes? I guess they found it wasn’t working?