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While Chase, the card issuer, won’t divulge specifics, last year’s 100,000-mile sign-up bonus for the British Airways Visa credit card undoubtedly swelled the ranks of American cardholders.
With such an outsized bonus, getting cardholders was easy. Keeping them as long-term customers is much tougher.
One way of maintaining cardholders’ interest and engagement is with card-related promotions. Indeed, Chase and British Airways had a very clever offer in place through October 1: a $100 credit for using the card to charge two meals at select New York City restaurants.
That offer has now been extended through the end of the year.
Through December 31, British Airways Visa credit cardholders will receive a $50 statement credit when using their cards to charge meals at any New York restaurant with a star rating from the 2011 Michelin Guide. (Michelin awards one, two, or three stars to the top-rated restaurants. Needless to say, star-rated establishments also tend to be among the most expensive.)
There’s limit of two credits per card, for a total of $100. The bill for each qualifying meal must total at least $50.
Michelin’s three-star restaurants:
And a sampling of the one- and two-star restaurants:
Credits post six to eight weeks after qualifying charges.
Note that Peter Luger, the popular one-star Brooklyn steakhouse, doesn’t accept credit cards and therefore is not included in the promotion.
Deal or No Deal
For anyone who will be fine-dining in New York during the promotion period, this amounts to a nice discount on a pricey meal, or perhaps a reason to upgrade from a mid-priced eatery to a world-class restaurant.
On a personal note, I have the card, and if I were going to be in New York over the holidays, I would happily use this promotion as a handy excuse to work two special meals into my itinerary.
Reader Reality Check
Does this offer affect your dining plans?
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