- News & Analysis
- Strategies & Tactics
As the hotels’ winter promotions come to a close, the first of the spring promotions are upon us.
Best Western’s second-quarter promotion, called Jump Start to Summer, is a messy affair, with more moving parts than a 747. It’s really three different offers, plus a sweepstakes, with extras thrown in for new program members and Best Western credit card-holders.
To earn one of the bonuses, members must register and choose AAdvantage or Aeroplan miles as their earning preference.
New members who enroll during the promotion period and register for the promotion will earn an additional 250 bonus miles in the programs of American or Aeroplan, depending on which program they designate for their earning preference.
Or a gift card
Alternatively, Best Western Rewards members can earn a $50 Best Western Travel Card after completing three stays during the same period.
The travel card may only be earned once per member, and must be used for a Best Western stay by November 1, 2011.
If the three qualifying stays are charged to a Best Western Rewards MasterCard, members will also earn 6,500 Rewards points.
Registration is required.
And a sweepstakes
Extending the 65 theme—it’s Best Western’s 65th birthday—everyone who registers for any of the above offers will be entered into a sweepstakes for a chance to win a $65 Best Western Travel Card in a daily drawing. And those who complete two stays at two different Best Western branded hotels will also be entered to win the grand prize of 6.5 million Best Western Rewards points, or one of five first prizes, $650 travel cards.
Deal or No Deal
The bonus miles and the travel card offers are mutually exclusive—you can register to earn one but not both. So the question of their relative values has to be faced.
While neither offer is particularly rich, the miles are the better choice for many and probably for most.
The travel card can only be used for Best Western stays, and it must be used by November 1. Those limitations significantly restrict its value.
Airline miles, on the other hand, have a potentially unlimited shelf life, and can be redeemed for a multitude of awards.
Reader Reality Check
Bonus miles or a $50 travel card?