20% Off JetBlue TrueBlue Awards – Snooze You Lose!

Traditionally, airline award sales have featured short booking windows, presumably as a way of managing the limited number of seats earmarked for frequent-flyer program members.

While such snooze-you-lose tactics can be irritating, consumers generally understand the concept of a flash sale and accept the associated constraints.

This JetBlue award sale, however, will test the limits of TrueBlue members’ understanding and patience.

Offer Details

TrueBlue members can book award travel on JetBlue flights for 20 percent fewer points by end-of-day today ("the earlier of 11:59 PM ET or local"), Wednesday, September 28.

Discounted awards are for travel between October 4 and December 15, with the following blackout dates: November 22-23, 26, and 28.

The discount only applies to flights on Monday, Tuesday, Wednesday, Thursday, and Saturday, and the final award price cannot be discounted below 5,000 points.

Deal or No Deal

No complaints about a 20 percent discount.

No complaints about the day-of-the-week restriction.

No complaints about the minimum award price.

But giving TrueBlue members less than 48 hours to become aware of the offer, consider it, and act? C’mon!

Reader Reality Check

If you were running JetBlue’s loyalty program, how much time would you give members to respond to an award discount?

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• United, Continental Discount Award Flights by 20%

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